Services

Positioning

Market and Brand Equity Insights

Brand Identity System (CI/CD)
Webdesign

Packaging Design

Brand Implementation

​

The natural power of bees packed in a new consumer brand

 

Four minds, one idea: Health and beauty products powered by bees. The Ambition? Becoming the market leader for natural lifestyle products based on propolis in the areas of wellness, health & nutrition – in Europe and globally.

​

The market for remedies is often divided between conventional pharmaceuticals and natural solutions. Seeing an opportunity for a product at the intersection of health and lifestyle, with heybee we present an everyday remedy especially for the constantly semi-sick busy bees in society.

 

The handy, pocket-sized packaging, in a design that conveys the vibrant nature of bees and the reliability of a traditional medical product, brings heybee's ambition to life: Products that are friendly and approachable, light and lively, surprising and inspiring. Products that bring joy – for the eyes and the taste. Products which manage the delicate balancing act between demonstrable health and hip lifestyle.

 

In less than a month we created the brand heybee from scratch – from brand strategy, naming, to visual identity and packaging design. Time to market? Less than four months. This is only possible in an agile process based on sprints, close co-creation with the founders and leveraging the power of AI. 

​

Within two years since its foundation, heybee is operating across Switzerland backed by a strong pharmacy network and is now gaining a foothold in the DACH region.