
© CARU AG
CARU air
CARU AG
Sector
HealthTech / SmartHome
Services
Brand Identity System (CI/CD)
Packaging
Digital Marketing
Campaigning
PR & Corporate Communication
Now that it is getting colder and we are spending more time indoors with closed windows, we need an additional solution to the existing hygiene measures fighting the pandemic. Studies have shown that the air we breathe in plays a major role in minimizing the transmission of the corona virus. And this is exactly where we come in with CARU air. CARU air measures the CO2 concentration in the room and uses a simple traffic light system to indicate when it is time to air the room. With regular airing we reduce the amount of aerosols in the air and thus the risk of infection with the corona virus.
Within four weeks we brought our idea to life and successfully launched in October 2020 our new product CARU air in the B2B and B2C market in Switzerland. Due to the high demand, CARU air will be available also within Europe from mid of January 2021 on. I have been responsible for the branding, digital marketing, PR & Corporate Communication.



PICTURES © CARU AG