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© LINDT

Lindt 
MetaDesign Zürich

Sector

Chocolate Industry

Services

Brand Architecture
Naming
Brand Story

Lindt envisioned a place were tradition and pioneering spirit meet. A home full of stories. Thrilling and inspiring for both - chocolate enthusiasts and professionals. Capturing the magic Lindt moments. Making them tangible. And to grant a view behind the scenes of Lindt tinkering on the future of chocolate.

We co-created the identity for the Lindt Home of Chocolate. It not only links the seven chocolate worlds featured. It gives guidance. It is a source of inspiration. And it conquers the hearts of chocolate enthusiasts and professionals.

One of the main challenges was defining the role of the Maître Chocolatier in the exhibition. A delicate balance between ensuring his mysticism and making him more accessible and tangible. 

PICTURES © LINDT

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