Unfiltered – a strong statement for Switzerland's oldest mineral water brand

 

The mineral water market is highly competitive and dominated by major players. The toughest competitor, however, is tap water. Passugger is the oldest mineral water brand in Switzerland and the only owner-managed mineral water in the Grisons. With great respect for its history and natural heritage paired with vision and courage, Urs Schmid and Patrik Hemmi are leading the company into the future. 

 

The premium positioning in the B2B sector requires a brand that builds on today's corporate values. A brand that enables the growth strategy pursued (product range expansion, diversification, geographical market development). And a brand that turns Passugger back into an experience: classic in the green bottle, discreet for cultivated moments of enjoyment, light and elegant for on the go. 

 

We build on strong elements from Passugger's history, extract the central elements and reposition the character of the mineral springs. Brand architecture, manifesto, visual and verbal identity, key communication elements and the product are all based on a strong brand idea: Unfiltered. The new brand is the expression of a successful balancing act between respect for Passuger's history and natural good of mineral water and a progressive and courageous path into the future. A brand that sets an example for the direct, honest and genuine.