Services

Positioning

Brand Architecture

Brand Identity System (CI/CD)
Communication Strategy

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A unifying brand experience for a globally unique service network

 

The Swiss Paraplegic Group (SPG) is a nationwide leader in holistic rehabilitation and lifelong support for people with spinal cord injuries. The foundation of its success lies in a globally unique network that connects specialized medicine, social and professional integration, and research. As the organization expanded and specialized, it became essential to sharpen SPG’s profile.

We clarified the roles of the individual organizations within the group, defined their communication principles, and translated them into a cohesive brand experience. SPG presents itself as a companion that puts people at the center. A logo combining a symbol and wordmark creates clarity, while the open cross-shaped “P” serves as a dynamic, pulsating element. A shared brand language, complemented by individual messages, completes the visual and verbal identity.