2024 - today

• Defining the agency's strategic direction as part of the management team

• Responsibility for introducing, scaling and sustainably anchoring agile frameworks and processes in the agency

• Developing and promoting Scrum Masters, empowering teams and providing targeted training in agile methods and leadership

• Developing and implementing change strategies, supporting change projects and cultural change within the agency

• Budgeting, investment decisions, financial planning and control within the agency

• Responsibility for internal communication

• Client account management (Mandatsleitung)

• Strategic consulting on all aspects of brand management

• Joint responsibility for all new business activities of the agency

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AWARDS

IF Award Winner 2025 (heybee) IF Award Winner 2025 (SIG)

2021 - 2024

• Responsibility for making brands fit for the future, making them fly – and enabling positive change

• Managing clients, projects and new business activities

• Leading an interdisciplinary team consisting of strategy, copywriting, concept, design (graphics, motion, 3D, spatial, UX/UI) and implementation

• Support and promotion of cross-agency projects within the Publicis Group network (advertising, marketing, PR, digital, media, social media, production)

• Strategic consulting on all aspects of brand management

• Planning, budgeting and always keeping an overview

• Support and further development of the client portfolio

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AWARDS

RedDot Winner 2023 (SIG) RedDot Winner 2023 (Baloise) RedDot Agency of the Year 2022

2019 - 2021

• Build-up of the marketing & communication department

• Implementation of a brand refresh

• B2C market entry (CARU) in CH

• Product launch (CARU air) in CH + EU

• Community Management (digital platform, e-mail marketing etc.)

• Management of digital channels (website, shop, SoMe, newsletter etc.)

• Creation of marketing & sales materials

• PR & corporate communication

• Campaigning (SoMe, Google Ads)

• Creation of visual and verbal cross-channel content

• Data driven optimisation of digital marketing activities

• Management span of 5 people

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AWARDS

Design Preis Schweiz, Winner Consumer Goods 19/20 (CARU)

2015 - 2018

• brand led business transformation & change management

• brand positioning & architecture

• service design

• creative concept

• communication and content strategy (incl. guidelines)

• brand, market & trend analysis

• workshop, focus group and interview

• employer value proposition (EVP)

• employee activation & brand training

• brand audit

• launch strategy & plan

• co-authoring of white paper

• project management

• lead of interdisciplinary teams

• client responsibility

• business development

2014 – 2015

• coaching services (municipal & corporate clients)

• bicycle planning strategy

• branding cycling

• data/marketing strategy

• keynote

• conception & execution of masterclass in bicycle urbanism

• study tour (Copenhagen)

• project proposal & plans

• lead of interdisciplinary teams

• client responsibility

2011 – 2014

AWARDS

REBRAND Recognition (Steiner AG)

REBRAND Recognition (Crypto AG)

2010 – 2011

AWARDS

Winner REBRAND (Huguenin) Finalist Certificate World Luxury Award Monaco (Huguenin)