I'm Anina.
Profile
Experience
As a creative entrepreneur I like to think big without loosing the eye for detail. I'm curious by nature. I enjoy exploring new ideas and do everything to bring them to life. I lead my people with a purpose driven leadership style. I understand them as a sparring partner and as a source of inspiration. As a positive, joyful, communicative and outgoing person I'm good in connecting with people. I like to challange as well as be challenged. Thereby letting the sparks fly and inspiring others. Let's conquer peoples' hearts. And move the world.
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SENIOR BRAND CONSULTANT – METADESIGN ZURICH AG2021 - today Responsibility for making brands fit for the future, making them fly – and enabling positive change Managing clients, projects and new business activities Leading an interdisciplinary team consisting of strategy, copywriting, concept, design (graphics, motion, 3D, spatial, UX/UI) and implementation Support and promotion of cross-agency projects within the Publicis Group network (advertising, marketing, PR, digital, media, social media, production) Strategic consulting on all aspects of brand management Planning, budgeting and always keeping an overview Support and further development of the client portfolio AWARDS RedDot Winner 2023 (SIG) RedDot Winner 2023 (Baloise)
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SENIOR BRAND & COMMUNITY MANAGER – CARU AG2019 - 2021 Build-up of the marketing & communication department Implementation of a brand refresh B2C market entry (CARU) in CH Product launch (CARU air) in CH + EU Community Management (digital platform, e-mail marketing etc.) Management of digital channels (website, shop, SoMe, newsletter etc.) Creation of marketing & sales materials PR & corporate communication Campaigning (SoMe, Google Ads) Creation of visual and verbal cross-channel content Data driven optimisation of digital marketing activities Management span of 5 people AWARDS Design Preis Schweiz, Winner Consumer Goods 19/20 (CARU)
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SENIOR BRAND STRATEGIST – METADESIGN ZÜRICH AG2015 - 2018 brand led business transformation & change management brand positioning & architecture service design creative concept communication and content strategy (incl. guidelines) brand, market & trend analysis workshop, focus group and interview employer value proposition (EVP) employee activation & brand training brand audit launch strategy & plan co-authoring of white paper project management lead of interdisciplinary teams client responsibility business development
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USER EXPERIENCE CONSULTANT – COPENHAGENIZE2014 – 2015 coaching services (municipal & corporate clients) bicycle planning strategy branding cycling data/marketing strategy keynote conception & execution of masterclass in bicycle urbanism study tour (Copenhagen) project proposal & plans lead of interdisciplinary teams client responsibility
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BRAND STRATEGIST – METADESIGN ZÜRICH AG2011 – 2014 AWARDS REBRAND Recognition (Steiner AG) REBRAND Recognition (Crypto AG)
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BRAND STRATEGIST – GYSELROTH2010 – 2011 AWARDS Winner REBRAND (Huguenin) Finalist Certificate World Luxury Award Monaco (Huguenin)
Awards
Design Preis Schweiz, Winner Consumer Goods (CARU)
REBRAND Recognition (Steiner AG)
REBRAND Recognition (Crypto AG)
Winner REBRAND (Huguenin)
Finalist Certificate World Luxury Award Monaco (Huguenin)
Skills
Branding, Digital Marketing, Strategic Storytelling, PR, Corporate Communication, Project Management, Entrepreneurship
Tools
Adobe InDesign, Illustrator, Photoshop, Lightroom, Premiere Pro
CMS & CRM WordPress, Wix, Shopify, MailChimp, Typeforms
Brand Management Frontify
Office Software Microsoft, Apple, Google
Growth Marketing Google (Analytics, Ads, Trends, Keyword Planer, Tag
Manager), Hotjar, FB Ads Manager, Canva
Social Media Management Scompler, Hootsuite
Language
Mother tongue: German, Romansh
Business fluent: English
Basic knowledge: Spanish, French, Italian
Education
Master in Marketing, Service & Communication Management
University of St. Gallen
Certified Business Teacher (EDK)
University of St. Gallen
Bachelor in Business Administration
University of St. Gallen
Hochalpines Institut Ftan
Sports School: Cross Country Skiing
Focus Subject: Spanish
Sport Highlights
Marathon (Paris, Berlin), ascent of a 4000m peak (Piz Bernina)