top of page
Mammut Sports Group.jpg


Mammut Sports Group
University of St. Gallen


Sports Industry


Customer Experience

Brand Community
Brand Experience

Mammut Sports Group is a Swiss multinational mountaineering and trekking company headquartered in Seon, Switzerland. The company was founded in 1862 by Kaspar Tanner. The goal of the project was to connect the organically grown adventure channels of the Mammut Sports Group. The challenge: to properly address both, the extreme sports enthusiasts and the mainstream customers offering them their personalized customer journey from pre- to after sales with the newly created "Mammut Adventure World".


As a the core element, we present the «Mammut AlpineCard», the new customer card and key to the «Mammut Adventure World». Furthermore, we created a new product labeling concept that simplifies product selection for the customer. We also further developed the existing «Mammut Experience App» for in-store experiences and expanded the Mammut Experience World: Alpine School, Alpine Adventures, Alpine Test Events, Alpine Gear Check.


bottom of page